Privacy Policy
Last updated January 02, 2026
EcoNative Garden Mentor ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
- Visit our website at econative.app or any website of ours that links to this Privacy Notice
- Download and use our mobile application (EcoNative Garden Mentor)
- Use EcoNative Garden Mentor to create personalized native plant gardens, balconies, or indoor sanctuaries
- Engage with us in other related ways, including any marketing or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services.
About EcoNative Garden Mentor
EcoNative Garden Mentor is a mobile app that helps users create personalized native plant gardens, balconies, or indoor sanctuaries. It uses AI-powered photo analysis (via secure third-party services like Google Gemini and xAI Grok) to identify plants, provide care recommendations, and track garden health.
Location data is collected only to determine your USDA zone and ecoregion for accurate, native-first advice—no tracking or sharing beyond that.
We never sell, rent, or share your personal data, photos, or location with third parties for marketing. All uploads are processed temporarily on secure servers and deleted after use. Your garden journal stays private to you, with optional sharing to our community. We prioritize transparency and ecology—your data fuels better recommendations, not ads.
Summary of Key Points
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services.
Do we process any sensitive personal information? We do not process sensitive personal information.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
Table of Contents
1. What Information Do We Collect?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include:
- Names
- Email addresses
- Phone numbers (optional)
- Usernames
- Passwords
- Contact preferences
Sensitive Information. We do not process sensitive information.
Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by RevenueCat.
Social Media Login Data. We may provide you with the option to register with us using your existing social media account details, like your Facebook, X, or other social media account. If you choose to register in this way, we will receive certain profile information about you from the social media provider.
Application Data. If you use our application(s), we also may collect the following information if you choose to provide us with access or permission:
- Geolocation Information. We may request access or permission to track location-based information from your mobile device to provide certain location-based services (USDA zone, ecoregion determination). If you wish to change our access or permissions, you may do so in your device's settings.
- Mobile Device Data. We automatically collect device information (such as your mobile device ID, model, and manufacturer), operating system, version information and system configuration information.
- Push Notifications. We may request to send you push notifications regarding your account or certain features of the application(s). If you wish to opt out from receiving these types of communications, you may turn them off in your device's settings.
Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information.
2. How Do We Process Your Information?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
- To facilitate account creation and authentication and otherwise manage user accounts.
- To deliver and facilitate delivery of services to the user.
- To respond to user inquiries/offer support to users.
- To fulfill and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.
- To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
- To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure.
- To evaluate and improve our Services, products, marketing, and your experience.
3. When and With Whom Do We Share Your Personal Information?
In Short: We may share information in specific situations and with specific third parties.
We may need to share your personal information in the following situations:
- Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
4. Do We Use Cookies and Other Tracking Technologies?
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. These help us maintain security, prevent crashes, fix bugs, and save your preferences.
5. Do We Offer Artificial Intelligence-Based Products?
In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies ("AI Products"). These tools are designed to enhance your experience and provide you with innovative solutions.
Use of AI Technologies: We provide the AI Products through third-party service providers ("AI Service Providers"), including xAI (Grok) and Google Gemini. Your input, output, and personal information will be shared with and processed by these AI Service Providers to enable plant identification and care recommendations.
Our AI Products are designed for image analysis to identify plants and provide personalized gardening recommendations.
All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties.
6. How Do We Handle Your Social Logins?
In Short: If you choose to register or log in to our Services using a social media account, we may have access to certain information about you.
Our Services offer you the ability to register and log in using your third-party social media account details (like your Facebook or X logins). The profile information we receive may vary but will often include your name, email address, and profile picture.
7. How Long Do We Keep Your Information?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.
8. How Do We Keep Your Information Safe?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.
9. Do We Collect Information From Minors?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services.
If you become aware of any data we may have collected from children under age 18, please contact us at nick@econative.app.
10. What Are Your Privacy Rights?
In Short: You may review, change, or terminate your account at any time.
Withdrawing your consent: If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can withdraw your consent by contacting us.
Account Information: If you would at any time like to review or change the information in your account or terminate your account, you can log in to your account settings and update your user account.
Opting out of marketing: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us.
11. Controls for Do-Not-Track Features
Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals.
12. Do United States Residents Have Specific Privacy Rights?
In Short: If you are a resident of certain US states, you may have specific rights regarding your personal information.
You may have rights including:
- Right to know whether or not we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies in your personal data
- Right to request the deletion of your personal data
- Right to obtain a copy of the personal data you previously shared with us
- Right to non-discrimination for exercising your rights
- Right to opt out of targeted advertising or sale of personal data
To exercise these rights, please contact us at nick@econative.app.
13. Do We Make Updates to This Notice?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice.
14. How Can You Contact Us About This Notice?
If you have questions or comments about this notice, you may email us at nick@econative.app.
15. How Can You Review, Update, or Delete the Data We Collect From You?
Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information.
To request to review, update, or delete your personal information, please email us at nick@econative.app.